Head in the Clouds was opened in Norwich by Martin Wyatt on the 31st of March 1971, although we generally celebrate our anniversary on April Fool’s Day – which was the first proper full day of trade.

Ours was not the first headshop to emerge from the hippie movement, but it has outlived those in the UK that came before it.

Head in the Clouds is a characterful, charming, slightly crazy, independent, family-run boutique with a friendly crew of enthusiastic staff who strive to continue the hippie ethos with a groovy, love and peace atmosphere of incense and laughter.

Visiting our store are a diverse and marvellous range of all humankind, of all ages and backgrounds, interested in seeking out alternative gifts and colourful clobber, seduced by exotic aromas, keen to find keys to enlightenment, wanting a transcendental experience, or to fulfil a sacred teenage rite of passage in buying their first lighter!

Headshops deal with certain specialist lifestyle paraphernalia and magical tools that are hard to track down in conventional retail environments, and this attracts staff and customers who are open-minded, counter-cultural and perhaps spiritual, leading to some very stimulating and healing discussions, as well as exciting and satisfying trade.

A MASSIVE THANK YOU to the people of Norwich, Norfolk and around the world for your custom, company, laughter, friendship and support. Plus immense appreciation to our exceptional staff, past and present. Best of luck, love and peace to you all.